Half Past Branding

A hard seltzer with a soft, distinct look. The most refreshing and charming companion at the party.

With heavy involvement in the initial concept phase, I took ownership of refining and fully developing ideas—building elements that would establish Half Past’s sustainability. Leading up to the launch, I defined the brand’s visual presence in its environment. My role included crafting custom illustrations that complemented the brand, overseeing product production, and supporting the web launch.

A creative collaboration with Manufactur.